SHAE
Shae is a modern haircare brand rooted in elegance, individuality, and self-expression. The brand identity was developed through a focused approach to creative direction and branding, establishing a visual language that supports confidence and celebrates natural beauty.

The photoshoot direction emphasizes the versatility and vibrancy of the products while maintaining a refined, contemporary aesthetic. Clean compositions are balanced with expressive styling, capturing a sense of contrast—bold yet approachable, polished yet human.

The branding system is built on a restrained color palette and elegant typography, creating consistency across all touchpoints. Every element is considered, reinforcing Shae’s commitment to quality, innovation, and a lasting visual presence.